Transforming Businesses into Brands for 15+ Years.

Nishant Kumar Gupta is a rare hybrid in the marketing world—a leader who combines the precision of a product engineer with the vision of a brand builder. With over 15 years of experience scaling unicorns and enterprises, he specializes in Brand Marketing that drives measurable business impact. He helps companies transition from "transactional businesses" to "trusted brands" by aligning their core narrative with a seamless digital experience.

Prior, Nishant served as AVP of Marketing and Principal Product Manager. There, he played a pivotal role in constructing the digital infrastructure that powered the company’s exponential growth. He was instrumental in managing channel marketing activities and designing the "Tech Platform & Experience" that enabled thousands of POSP partners to onboard and sell seamlessly. His work directly contributed to scaling trade partner acquisition and optimizing the digital journey for high-volume lead generation.

Before RenewBuy, Nishant honed his skills in the B2B SaaS and recruitment sectors at netCORE Solutions and Firstnaukri.com. His early career as a Team Lead & Scrum Master gave him the rigorous agile project management skills that now allow him to execute complex marketing campaigns with engineering precision.

Core Expertise:

• Brand Strategy & Positioning: Crafting compelling brand narratives that differentiate clients in saturated markets.
• Channel & Affiliate Marketing: Expert in building and scaling agent/partner networks (B2B2C) using digital interventions.
• Product-Led Growth (PLG): Bridging the gap between marketing KPIs and product features to drive organic adoption.
• MarTech Architecture: Designing the tech stack (CRM, Automation, Analytics) that powers marketing operations.
• Agile Marketing: Applying Scrum and Agile methodologies to marketing teams for faster execution.

Key Achievements:

• Scaled Partner Networks: Instrumental in building the digital acquisition engine at RenewBuy that supported a massive network of insurance partners (scaling from hundreds to thousands of daily leads).
• Unified Brand Experience: Led the "Tech Platform & Experience" mandate, ensuring that the brand promise was not broken by technical friction, directly improving Net Promoter Scores (NPS).
• Cross-Industry Success: Proven track record in highly competitive sectors including InsurTech (RenewBuy), SaaS (netCORE), and Recruitment (Firstnaukri.com).

Education & Certifications:

• MBA in International Business & Operations: Amity International Business School.
• B.Tech in Electronics & Communication: Meerut Institute of Engineering & Technology (MIET).
• Certified Scrum Master: Deep understanding of Agile methodologies applied to brand management.