Varsha Ahir
Customer Success & Community
"Acquisition gets you a date; Community gets you a marriage. Varsha builds the ecosystems that ensure your customers don't just buy from you—they belong with you."
The Architect of "Belonging" in a Transactional World.
Varsha Ahir brings a refreshing dimension to performance marketing: Human Connection. While algorithms find the audience, Varsha ensures they stay. With over 15+ years of experience across global tech giants and high-growth startups, she specializes in Community-Led Growth and Customer Retention Strategies that turn casual buyers into loyal brand advocates.
Prior to joining RSXigital, Varsha defined customer engagement for global heavyweights. As the Sr. Manager of Customer Marketing at Brightcove, she didn't just manage users; she built a thriving online community that achieved a staggering 91% retention rate and exceeded acquisition goals by 37%.
At Homeis, she served as Head of Community, where she executed a user strategy that grew the platform to over 1 Million users. She knows how to scale engagement while preserving genuine human connection. Whether it's crafting intelligent content solutions at Hyland or strategic media planning at GroupM, Varsha’s career has been defined by one core skill: bridging the gap between product value and user sentiment.
Core Expertise
- 🔹 Community-Led Growth (CLG)
Building spaces where customers sell to each other. - 🔹 Retention & Loyalty
Designing loops that stop churn before it starts. - 🔹 User Advocacy
Turning silent users into vocal champions.
Key Impact
- 📈 Scaled to 1 Million Users
Orchestrated mass growth strategy for Homeis. - 💎 91% Retention Rate
Secured near-perfect retention at Brightcove. - 🌍 Global Tech Leadership
Managed complex stakeholders at Hyland & GroupM.
Education:
- Master’s in Media & Communication: Birmingham City University.
- PG Diploma in Integrated Marketing: The Delhi School of Communication.
From the Strategist's Desk