Turning B2B Ad Spend Into Qualified Pipeline—Not Just Clicks
B2B Performance Marketing Agency: Lower CPL, Higher Lead Quality, Predictable Revenue
Your campaigns are running. Traffic is coming. But are you getting
qualified B2B leads
that actually close? Or just form fills that go nowhere?
As a specialized B2B performance marketing agency,
we don't just optimize for clicks—we engineer full-funnel strategies that attract
decision-makers,
reduce your cost-per-lead by 20-60%,
and build predictable B2B revenue pipelines across
LinkedIn, Google Ads, and Meta.
Trusted by leading organizations
across the globe











$60M+ Ad Spend Managed
Profitably optimised more than $60 million across Google, Meta & Microsoft Ads for growth‑focused brands.
4.9
Rated by Users
Consistently top‑ranked on Google, Clutch & GoodFirms for transparency, strategy and ROI‑first delivery.
14+ Years’ Experience
A decade‑plus of hands‑on performance marketing powering campaigns in the USA, UAE & India.
60% Lower CPL
Our optimisation framework slashes cost‑per‑lead by up to 60%, stretching every marketing dollar further.
B2B Performance Marketing Agency
Why Settle for Clicks When You Need Qualified B2B Pipeline?
You're driving traffic to your B2B campaigns, but if decision-makers aren't converting into qualified leads, you're just burning budget. At RSXigital, we go beyond impressions and clicks—we engineer full-funnel B2B strategies that turn ad spend into measurable pipeline and revenue.
Our specialized B2B performance marketing agency team combines deep B2B expertise, platform mastery (LinkedIn, Google, Meta), and relentless optimization to ensure every dollar drives qualified leads—not junk traffic.
How We Transform Your B2B Campaign Performance:
- B2B Funnel Audits & Leak Fixes – Pinpoint where decision-makers drop off and why
- Smart Scaling for B2B – Grow qualified lead volume without sacrificing CPL or quality
- B2B Creative & A/B Testing – Data-backed ad variations targeting CFOs, CMOs, VPs
- Real-Time B2B ROAS Tracking – Transparent reporting tied to pipeline and revenue
Want Lower CPL &
Higher-Quality B2B Leads?
Our B2B performance marketing agency will optimize
your campaigns for qualified pipeline—not just clicks.
B2B Performance Marketing Agency
Our B2B Performance Marketing Solutions
To hit your B2B revenue goals, you need a specialized B2B performance marketing agency that combines data-driven strategies with transparent execution. Discover how we align every campaign with qualified pipeline and bottom-line results.
B2B Lead Generation Strategy
As a specialized B2B performance marketing agency, we build custom lead generation strategies targeting high-intent decision-makers across LinkedIn, Google Ads, and Meta. We analyze your ideal customer profile (ICP), sales cycle, and margins to create campaigns with clear qualified lead targets and cost-per-lead goals.
B2B Campaign Audit & Optimization
Most B2B campaigns waste 30-40% of budget on inefficiencies. We conduct deep-dive audits of your existing campaigns, identify waste, and rebuild for maximum efficiency. Our B2B performance marketing agency approach reduces CPL by 20-60% while improving lead quality scores.
B2B Creative & Messaging
B2B buyers aren't swayed by flashy creative—they need ROI proof, social proof, and clear value propositions. Our B2B performance marketing agency designs ad creative specifically for decision-makers: problem-solution messaging, case studies, testimonials, and trust signals targeting CFOs, CMOs, and VPs.
B2B Landing Page Optimization
B2B landing pages require trust-building, not just conversion tactics. We optimize pages for clear value propositions, social proof (client logos, case studies), ROI calculators, multi-stakeholder messaging, and balanced lead capture forms designed for B2B buyers.
B2B Retargeting & Nurture Campaigns
B2B sales cycles are long (30-180+ days). As a B2B performance marketing agency, we build sophisticated retargeting and nurture campaigns to stay top-of-mind: LinkedIn retargeting, Google Display remarketing, email nurture sequences, content retargeting (case studies, whitepapers), and CRM integration.
Multi-Touch Attribution & Tracking
B2B attribution is complex with long sales cycles and multiple touchpoints. We implement multi-touch attribution models (first touch, last touch, linear, time decay), track full buyer journeys, integrate CRM with ad platforms, and build custom dashboards showing revenue attributed to each channel.
B2B Scaling & Growth
Ready to scale your B2B campaigns? Our B2B performance marketing agency identifies high-opportunity segments, expands audience targeting strategically, implements campaign budget optimization, rotates ad creative to avoid fatigue, and builds multi-channel strategies—scaling budgets 3-5x while keeping CPL within 10-20% of baseline.
Launch & Ongoing B2B Optimization
B2B campaigns need continuous optimization. We handle launch-day setups and provide ongoing optimization (targeting refinement, bid strategy adjustments, ad creative A/B testing, landing page improvements, budget reallocation) with monthly reporting on leads, CPL, pipeline value, and revenue attribution.
Why Choose RSXigital: B2B Performance Marketing Agency
We Don't Just Run Ads—We Build Qualified B2B Pipeline
At RSXigital, we treat your B2B ad spend like our own. As a specialized B2B performance marketing agency with 14+ years of B2B-only expertise, we combine deep B2B understanding, platform mastery, and relentless optimization to turn ad spend into qualified leads and revenue—not just vanity metrics.
Our B2B Performance Marketing Approach Delivers:
- CPL & Pipeline-Focused Campaigns – Every dollar tracked to qualified leads and pipeline value
- Full-Funnel B2B Expertise – From awareness (LinkedIn, Google) through nurture and decision stages
- B2B Platform Mastery – LinkedIn Ads, Google Ads for B2B keywords, Meta for retargeting, ABM platforms
- Transparent B2B Reporting – Real-time dashboards tracking leads, CPL, pipeline value, and revenue attribution
- Scalable B2B Strategies – Grow qualified lead volume 3-5x without inflating CPL or sacrificing quality
Reach out for a custom quote to
meet your exact needs.
Save big on our plans and get:
- Fastest Implementation
- Branded Customizations
- & more...
What our clients have to say about us
We've seen a dramatic improvement in our campaign performance since working with RSXigital. Their team’s expertise and commitment to our goals have been invaluable.

Charlotte White
Owner, BlissBerry Bakery
Thanks to RSXigital, our brand visibility has skyrocketed. Their campaigns are data-driven, and they always deliver on their promises. We couldn’t ask for a better partner.

Lucy Hammond
Marketing Lead, NextEra Travel & Tours
RSXigital’s expertise in performance marketing helped us scale faster than we thought possible. Their strategic ad placements and targeting have consistently brought in the right audience.

Daniel Price
Co-founder, FreshRoots Organic Foods
Partnering with RSXigital was the best decision we made for our marketing strategy. Their focus on driving results has been evident in the number of high-value leads we’ve received.

Rebecca Lewis
Operations Head, EcoWave Technologies
We've been working with RSXigital for a year, and the results speak for themselves. Their tailored paid media campaigns have helped us grow our revenue and establish a stronger market presence.

Thomas Hargreaves
Founder, SilverOak Financial Advisors
We optimize what matters—your B2B pipeline and ROI.
As a B2B performance marketing agency, we build tailored strategies for qualified B2B lead generation, enterprise-scale campaigns, and predictable pipeline growth—aligned to your revenue goals.
B2B Performance Marketing FAQs
Here are the most commonly asked questions about our B2B performance marketing agency services.
Still don't find what you're looking for? Reach Out
What makes your B2B performance marketing agency different?
As a specialized B2B performance marketing agency, we focus exclusively on qualified B2B outcomes—not vanity metrics. Our team combines:
- B2B Platform Mastery: LinkedIn Ads, Google Ads for B2B keywords, Meta for retargeting, ABM platforms
- Full-Funnel B2B Optimization: From awareness (decision-maker targeting) through nurture to pipeline close
- Transparent B2B Reporting: Real-time dashboards tracking leads, CPL, pipeline value, and revenue attribution
- 14+ Years B2B-Only Expertise: Deep understanding of complex B2B sales cycles and buying committees
For a deeper breakdown of how we structure campaigns and reporting, explore our performance marketing services page.
How soon will we see B2B lead generation results?
As a B2B performance marketing agency, our timeline:
- Week 2-4: First qualified B2B leads generated
- Week 8-12: Predictable performance with reliable CPL baseline
- 3-6 months: Measurable business impact (pipeline value, revenue attribution)
Note: B2B sales cycles vary. Timeline depends on your industry, deal size, and buying committee complexity.
What B2B industries do you specialize in?
Our B2B performance marketing agency has deep expertise across:
- SaaS & Cloud Software: User acquisition, expansion revenue, enterprise GTM
- Professional Services: Consulting, accounting, legal, architecture, engineering
- Enterprise Technology: High-ticket deals, ABM campaigns for named accounts
- Manufacturing & Industrial: B2B eCommerce, distributor networks, lead qualification
- Financial Services & Fintech: High-value lead generation, compliance-aware campaigns
- Healthcare Tech & MedTech: Complex B2B sales, hospital targeting, decision-maker outreach
What's your minimum B2B ad spend requirement?
No rigid thresholds. As a B2B performance marketing agency, we customize budgets based on:
- Your Industry CPL Benchmarks: B2B CPL ranges from $50 (low-competition) to $750+ (high-competition). For a broader view of industry benchmarks, independent analyses such as this CPL study can be useful context.
- Testing Needs: Minimum data to achieve statistical significance (typically 30-50 qualified leads)
- Growth Stage: Early-stage vs. scaling (different budget strategies)
- Sales Cycle Length: Longer B2B cycles may require more budget for nurture
What B2B metrics do you track and optimize?
As a B2B performance marketing agency, we optimize business outcomes, not vanity metrics:
- Lead Metrics: Leads generated, cost-per-lead (CPL), lead quality scores
- Conversion Metrics: MQL-to-SQL conversion, SQL-to-opportunity conversion
- Pipeline Metrics: Pipeline value created, average deal size by channel
- Acquisition Metrics: Customer acquisition cost (CAC), LTV:CAC ratio
- Revenue Metrics: Revenue attributed to marketing, sales cycle length
We also align our measurement with modern attribution practices, including GA4 attribution models, so the numbers you see reflect real business impact.
How do you integrate with our B2B tech stack?
We seamlessly integrate with B2B platforms:
- CRMs: HubSpot, Salesforce, Pipedrive, Marketo
- Ad Platforms: LinkedIn Ads, Google Ads, Meta Ads Manager
- Analytics: Google Analytics, custom attribution dashboards
- Enterprise: Custom APIs for complex tech stacks
We ensure zero data loss and real-time lead syncing between ad platforms and your CRM so your internal team always has a clean view of marketing-sourced opportunities.
What's included in your free B2B campaign audit?
Our comprehensive B2B audit covers (45-60 minutes):
- B2B Funnel Analysis: Where decision-makers drop off and why
- CPL Benchmarking: Your current CPL vs. industry standards
- Competitor Landscape: What B2B competitors are spending and achieving
- Lead Quality Assessment: Lead quality scores and SQL conversion rates
- 5 Actionable Recommendations: Quick wins + long-term B2B strategy
- Custom B2B Strategy Document: Detailed roadmap with timelines and investment
To see how these recommendations translate into outcomes, you can review wins in our client case studies as well.
Do you work with B2B companies internationally?
Yes! As a global B2B performance marketing agency, we serve:
- Geographic Coverage: India, United States, United Kingdom, Australia, UAE, GCC
- Localized Targeting: Region-specific decision-maker targeting and messaging
- Time Zone Optimization: Schedule ads during business hours for each region
- Compliance Management: GDPR, local data protection, regional regulations
- Unified Reporting: Consolidated + region-specific performance dashboards
B2B Performance Marketing Resources
Grow your business with expert B2B performance marketing guides and actionable insights from our agency team.
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