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Turning B2B Ad Spend Into Qualified Pipeline—Not Just Clicks

B2B Performance Marketing Agency: Lower CPL, Higher Lead Quality, Predictable Revenue

Your campaigns are running. Traffic is coming. But are you getting qualified B2B leads that actually close? Or just form fills that go nowhere?

As a specialized B2B performance marketing agency, we don't just optimize for clicks—we engineer full-funnel strategies that attract decision-makers, reduce your cost-per-lead by 20-60%, and build predictable B2B revenue pipelines across LinkedIn, Google Ads, and Meta.

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Trusted by leading organizations
across the globe

accor hotels
ibm
grest
galaxy hotel
mercedes benz
nestle
pearl academy
seabourn
ogilvy
starwood
wiley

$60M+ Ad Spend Managed

Profitably optimised more than $60 million across Google, Meta & Microsoft Ads for growth‑focused brands.

4.9 stars black Rated by Users

Consistently top‑ranked on Google, Clutch & GoodFirms for transparency, strategy and ROI‑first delivery.

14+ Years’ Experience

A decade‑plus of hands‑on performance marketing powering campaigns in the USA, UAE & India.

60% Lower CPL

Our optimisation framework slashes cost‑per‑lead by up to 60%, stretching every marketing dollar further.

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B2B Performance Marketing Agency

Why Settle for Clicks When You Need Qualified B2B Pipeline?

You're driving traffic to your B2B campaigns, but if decision-makers aren't converting into qualified leads, you're just burning budget. At RSXigital, we go beyond impressions and clicks—we engineer full-funnel B2B strategies that turn ad spend into measurable pipeline and revenue.

Our specialized B2B performance marketing agency team combines deep B2B expertise, platform mastery (LinkedIn, Google, Meta), and relentless optimization to ensure every dollar drives qualified leads—not junk traffic.

How We Transform Your B2B Campaign Performance:

  • B2B Funnel Audits & Leak Fixes – Pinpoint where decision-makers drop off and why
  • Smart Scaling for B2B – Grow qualified lead volume without sacrificing CPL or quality
  • B2B Creative & A/B Testing – Data-backed ad variations targeting CFOs, CMOs, VPs
  • Real-Time B2B ROAS Tracking – Transparent reporting tied to pipeline and revenue

Want Lower CPL &
Higher-Quality B2B Leads?

Our B2B performance marketing agency will optimize
your campaigns for qualified pipeline—not just clicks.

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B2B Performance Marketing Agency

Our B2B Performance Marketing Solutions

To hit your B2B revenue goals, you need a specialized B2B performance marketing agency that combines data-driven strategies with transparent execution. Discover how we align every campaign with qualified pipeline and bottom-line results.

B2B Lead Generation Strategy

As a specialized B2B performance marketing agency, we build custom lead generation strategies targeting high-intent decision-makers across LinkedIn, Google Ads, and Meta. We analyze your ideal customer profile (ICP), sales cycle, and margins to create campaigns with clear qualified lead targets and cost-per-lead goals.

B2B Campaign Audit & Optimization

Most B2B campaigns waste 30-40% of budget on inefficiencies. We conduct deep-dive audits of your existing campaigns, identify waste, and rebuild for maximum efficiency. Our B2B performance marketing agency approach reduces CPL by 20-60% while improving lead quality scores.

B2B Creative & Messaging

B2B buyers aren't swayed by flashy creative—they need ROI proof, social proof, and clear value propositions. Our B2B performance marketing agency designs ad creative specifically for decision-makers: problem-solution messaging, case studies, testimonials, and trust signals targeting CFOs, CMOs, and VPs.

B2B Landing Page Optimization

B2B landing pages require trust-building, not just conversion tactics. We optimize pages for clear value propositions, social proof (client logos, case studies), ROI calculators, multi-stakeholder messaging, and balanced lead capture forms designed for B2B buyers.

B2B Retargeting & Nurture Campaigns

B2B sales cycles are long (30-180+ days). As a B2B performance marketing agency, we build sophisticated retargeting and nurture campaigns to stay top-of-mind: LinkedIn retargeting, Google Display remarketing, email nurture sequences, content retargeting (case studies, whitepapers), and CRM integration.

Multi-Touch Attribution & Tracking

B2B attribution is complex with long sales cycles and multiple touchpoints. We implement multi-touch attribution models (first touch, last touch, linear, time decay), track full buyer journeys, integrate CRM with ad platforms, and build custom dashboards showing revenue attributed to each channel.

B2B Scaling & Growth

Ready to scale your B2B campaigns? Our B2B performance marketing agency identifies high-opportunity segments, expands audience targeting strategically, implements campaign budget optimization, rotates ad creative to avoid fatigue, and builds multi-channel strategies—scaling budgets 3-5x while keeping CPL within 10-20% of baseline.

Launch & Ongoing B2B Optimization

B2B campaigns need continuous optimization. We handle launch-day setups and provide ongoing optimization (targeting refinement, bid strategy adjustments, ad creative A/B testing, landing page improvements, budget reallocation) with monthly reporting on leads, CPL, pipeline value, and revenue attribution.

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Why Choose RSXigital: B2B Performance Marketing Agency

We Don't Just Run Ads—We Build Qualified B2B Pipeline

At RSXigital, we treat your B2B ad spend like our own. As a specialized B2B performance marketing agency with 14+ years of B2B-only expertise, we combine deep B2B understanding, platform mastery, and relentless optimization to turn ad spend into qualified leads and revenue—not just vanity metrics.

Our B2B Performance Marketing Approach Delivers:

  • CPL & Pipeline-Focused Campaigns – Every dollar tracked to qualified leads and pipeline value
  • Full-Funnel B2B Expertise – From awareness (LinkedIn, Google) through nurture and decision stages
  • B2B Platform Mastery – LinkedIn Ads, Google Ads for B2B keywords, Meta for retargeting, ABM platforms
  • Transparent B2B Reporting – Real-time dashboards tracking leads, CPL, pipeline value, and revenue attribution
  • Scalable B2B Strategies – Grow qualified lead volume 3-5x without inflating CPL or sacrificing quality

Reach out for a custom quote to
meet your exact needs.

Save big on our plans and get:

  • Fastest Implementation
  • Branded Customizations
  • & more...
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What our clients have to say about us

We've seen a dramatic improvement in our campaign performance since working with RSXigital. Their team’s expertise and commitment to our goals have been invaluable.

Charlotte White

Owner, BlissBerry Bakery

Thanks to RSXigital, our brand visibility has skyrocketed. Their campaigns are data-driven, and they always deliver on their promises. We couldn’t ask for a better partner.

Lucy Hammond

Marketing Lead, NextEra Travel & Tours

RSXigital’s expertise in performance marketing helped us scale faster than we thought possible. Their strategic ad placements and targeting have consistently brought in the right audience.

Daniel Price

Co-founder, FreshRoots Organic Foods

Partnering with RSXigital was the best decision we made for our marketing strategy. Their focus on driving results has been evident in the number of high-value leads we’ve received.

Rebecca Lewis

Operations Head, EcoWave Technologies

We've been working with RSXigital for a year, and the results speak for themselves. Their tailored paid media campaigns have helped us grow our revenue and establish a stronger market presence.

Thomas Hargreaves

Founder, SilverOak Financial Advisors

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We optimize what matters—your B2B pipeline and ROI.

As a B2B performance marketing agency, we build tailored strategies for qualified B2B lead generation, enterprise-scale campaigns, and predictable pipeline growth—aligned to your revenue goals.

B2B Performance Marketing FAQs

Here are the most commonly asked questions about our B2B performance marketing agency services.
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B2B Performance Marketing Resources

Grow your business with expert B2B performance marketing guides and actionable insights from our agency team.

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