Driving Enrollment Growth for EdTech Brand

Primary Services: Full-Funnel Paid Media Landing-Page Personalization Story-Driven Creative Production Marketing-Sales Alignment

Platforms: Google Ads, Meta, YouTube, LinkedIn, HubSpot, Hotjar

2.3×

Enrollments

–45%

CAC

+68%

Avg. Time-on-Page

2×

Prospect-to-Enroll Rate

About the Client

They are the professional-education arm of a 200+ years old global publisher, offering industry-certified online programs for working professionals across India and Europe. They sought to scale enrollments while crafting region-specific learner journeys that keep prospects engaged through to admission.

The Challenge

High Customer-Acquisition Cost – Broad targeting inflated acquisition costs.
Siloed Teams and KPIs – Product, marketing, and admissions operated independently, slowing iteration.
Weak Mid-Funnel Engagement – Generic creatives failed to nurture prospects beyond the first click.
Lack of Localization – One-size-fits-all messaging hurt relevance, pricing clarity, and trust in India and EU markets.

Our Solution — Four-Pillar Transformation

Program-Centric Campaign Architecture

Separate micro-funnels for AI, Product Management, and Data Science, each with bespoke hooks and creatives.
Weekly budget re-allocation toward the highest ROAS program.

Region-Specific Personalization

Dual landing pages: India track (INR pricing, domestic accreditation) and EU track (EUR pricing, regional certifications).
Dynamic currency and VAT calculators displaying net tuition in real time.

Story-Driven Creative Engine

15–30 sec video testimonials featuring instructors and alumni.
Carousel ads showcasing day-in-the-life snapshots of graduates.
Live 20‑minute mini‑webinars with faculty targeted to remarketing audiences.

End-to-End Conversion Audit and Optimization

Mapped path from first ad impression to admission form to identify drop-offs.
Added Calendly embed for instant counseling slots, SMS/WhatsApp reminders, and a 'Save My Seat' soft-commit CTA.