US Based eCommerce – Accelerating eCommerce Growth Across D2C Brands

Primary Services: SKU-Level Feed Management Omni-Channel Paid Media Creative Testing Real-Time Analytics

Platforms: Google Shopping & P-Max, Meta (FB/IG), Pinterest, Microsoft Ads, Klaviyo, Looker Studio

11×

Average ROAS

+31%

Revenue per Visitor

–38%

Cost per Acquisition

1‑Click

Real-Time Reporting

About the Client

This is one of our eCommerce client which is a Baltimore-based eCommerce growth agency trusted by renowned D2C brands. They engaged RSXigital to unlock cross-channel scale—growing revenue without diluting return on ad spend.

The Challenge

Fragmented Campaign Structures – Redundant ad sets stole budget and limited learnings.
Under‑Performing Meta & Shopping ROAS – Creative fatigue and untidy product feeds dragged returns.
No Shared Analytics Layer – Each platform optimised in a silo; winners and losers surfaced too late.
Budget Pacing & SKU Inefficiencies – High‑margin SKUs under‑funded, low‑margin SKUs overserved.

Our Solution — Scalable Performance Framework

SKU-Level Feed Optimisation

Fixed GTIN, price, and availability errors, achieving 100 % feed health.
SEO‑inspired titles and enriched image variants boosted CTR by 18 %.

Profit-Weighted Budget System

Built Google Looker Studio dashboard showing real‑time profit per SKU.
Daily rules shifted budget to top‑quartile ROAS items in each catalogue.

Precision Retargeting Blueprint

Audiences: Cart Abandoners, Past Buyers (≥ 120 days), Window Shoppers (3‑page depth).
Tailored creatives: urgency banners, 'Recently Restocked' notices, and cross‑sell bundles.

Channel Expansion for Incremental Lift