Manjeet Yadav
Lead Strategist & Founder
Alumni & Education
Building B2B Revenue Systems, Not Just Ad Campaigns.
Manjeet Yadav is an engineer turned marketer. As the Lead Strategist of a B2B performance marketing agency, he has focused on one simple goal for 15+ years: using data to make money for his clients.
With over $66 Million (₹550 Cr+) in managed ad spend, Manjeet does not rely on guesswork. He relies on a "Full-Funnel" approach—fixing everything from the first Google search to the final B2B sales call to ensure every budget dollar yields predictable profit.
Performance Impact
ROAS for Global Brands
Daily Leads (Scaled from 15)
Drop in B2B Cost Per Lead
Specialized Industries
Real World Experience
For heritage US brands, Manjeet's role is precision. He manages high-value budgets on Google Shopping and Search, ensuring high profitability (11X ROAS) while fighting off competitors in the competitive D2C space.
The Challenge: High competition in Dubai and low quality leads from international markets.
The Fix: The team restructured campaigns to target specific B2B intents in India and Europe, filtering out "window shoppers."
The Result: Tripled the volume of qualified sales leads while lowering the cost per lead by 60%.
At Ogilvy, Manjeet handled global client servicing and strategy. Later at Wiley, he led Performance & Brand marketing for Europe and India, enabling sales teams with high-intent leads for their education verticals.
The Challenge: Moving from a manual referral system to a digital-first acquisition model.
The Fix: Manjeet built a multi-channel engine using Google Search for intent and Facebook for scale, automating lead flow directly to the sales team.
The Result: Growth from 15 leads/day to 1,800 leads/day, establishing market leadership.
The B2B Growth Framework
The team dives into ad accounts to find wasted budget, fix tracking errors, and stop the bleeding immediately.
Setting up the "Tech Stack"—connecting ads to the CRM to track actual revenue, not just clicks.
Once data proves ROI, the budget is increased. AI and automation are deployed to scale volume without losing quality.
Technology Stack
Manjeet connects ad platforms directly to business tools. The agency stack includes:
- ✅ Ad Platforms: Google Ads, Meta (FB/Insta), LinkedIn, Pinterest.
- ✅ Analytics: GA4, Google Tag Manager, Looker Studio.
- ✅ B2B CRM: Salesforce, Zoho, HubSpot, Marketo.
- ✅ AI Tools: AI Agentic engines, Make, N8N, ChatGPT, Midjourney.
Mentorship: Master Digital Academy
Manjeet founded Master Digital Academy to bridge the gap between theory and revenue. He trains the next generation of marketers on how to leverage AI and data for business growth.
Brands Worked With:
Cutter & Buck, Barron Designs, Elmhurst 1925, Shuraa Business Setup, Ogilvy, Wiley, RenewBuy, PayU India.
From the Strategist's Desk