Pearl Academy

Performance Marketing for Pearl Academy: Transforming Student Enrollment with RSXigital

Pearl Academy, a premier institute for design, fashion, and creative arts, partnered with RSXigital to drive enrollment, enhance brand visibility, and engage with prospective students across digital platforms. Our performance marketing strategies enabled Pearl Academy to connect with its target audience, streamline the admissions process, and achieve significant growth in applications and enrollments.

Targeted Campaigns for Diverse Programs

Pearl Academy offers a range of programs catering to aspiring designers, artists, and creative professionals. RSXigital segmented Pearl Academy’s audience into specific categories based on interests, career aspirations, and demographics.

By leveraging platforms like Google Ads and Meta, we targeted students searching for courses in design, fashion, and media. We highlighted Pearl Academy’s unique features, such as industry tie-ups, global exposure, and state-of-the-art facilities, resulting in a 40% increase in inquiries for key programs.

Driving Applications Through Social Media Engagement

Social media was a cornerstone of Pearl Academy’s performance marketing strategy. RSXigital developed compelling ad creatives showcasing student success stories, campus life, and faculty expertise. Instagram and Facebook campaigns featured vibrant visuals and testimonials, connecting with the target demographic of Gen Z and millennials.

These efforts drove a 30% increase in engagement across social platforms, with a significant uptick in traffic to the admissions page. Video ads, particularly on YouTube, further amplified awareness, boosting application rates by 20%.

Geo-Targeted Campaigns for Regional Outreach

Recognizing the importance of regional outreach, RSXigital implemented geo-targeted campaigns to connect with students in key cities and towns across India. We promoted city-specific open house events, scholarships, and early application benefits, driving footfall to local admission centers and generating a 25% increase in on-ground registrations.

Optimizing the Application Funnel for Higher Conversions

A seamless application process is crucial for maximizing conversions. RSXigital worked with Pearl Academy to analyze and optimize their application funnel. By reducing the number of steps in the application form, improving load times, and creating a mobile-friendly interface, we reduced drop-off rates by 30%.

Our efforts also included automated email follow-ups and reminders to encourage students to complete their applications, leading to a 25% increase in completed applications.

Remarketing to Nurture Leads

For students who showed initial interest but did not convert, RSXigital used remarketing strategies to stay top-of-mind. Personalized ads showcasing program benefits and limited-time scholarships were served to these students, resulting in a 20% improvement in lead-to-enrollment conversion rates.

The Results

• Increased Inquiries: A 40% rise in inquiries for Pearl Academy’s programs.
• Higher Application Rates: Application rates improved by 25%, driven by targeted campaigns and funnel optimization.
• Improved Engagement: Social media engagement grew by 30%, enhancing Pearl Academy’s digital presence.
• Higher Enrollment Rates: Remarketing efforts led to a 20% boost in lead-to-enrollment conversions.
• Enhanced ROI: RSXigital’s campaigns delivered a 4:1 return on ad spend (ROAS), exceeding expectations.

RSXigital’s expertise in performance marketing enabled Pearl Academy to connect with prospective students effectively, streamline the admissions journey, and achieve its enrollment goals. By aligning with the academy’s vision, RSXigital ensured sustainable growth and a stronger brand presence in the education sector.