Starwood

Starwood‘s Performance Marketing : Elevating Hospitality with RSXigital

In the highly competitive hospitality industry, ensuring that potential guests choose your brand requires a combination of brand awareness, targeted promotions, and optimized conversion strategies. When Starwood Hotels & Resorts, a global leader in luxury accommodations, partnered with RSXigital, we set out to leverage performance marketing strategies to enhance their direct bookings, reduce dependency on OTAs (Online Travel Agents), and ultimately boost revenue.

Targeted Campaigns to Increase Direct Bookings

Starwood’s goal was to drive more direct bookings through their website and reduce reliance on third-party OTAs. RSXigital’s performance marketing strategy was focused on targeting high-value travelers with personalized offers and incentives. By segmenting audiences based on travel intent, behavior, and demographics, we created targeted campaigns that spoke to luxury travelers and business professionals seeking premium accommodations.

Using platforms like Google Ads and Meta, we ran highly targeted search and display ads that focused on Starwood’s exclusive offers, loyalty programs, and special discounts. This allowed us to not only drive traffic but also increase booking conversion rates by 25%, as guests were more likely to book directly after receiving personalized offers and messages.

Social Media Advertising for Brand Engagement

To raise awareness of Starwood’s luxurious offerings, RSXigital utilized social media platforms like Instagram, Facebook, and LinkedIn to promote visually compelling ads. These platforms allowed us to showcase the beauty of Starwood’s properties through rich media, including high-quality images and video content.

By using location targeting and custom audience lists, we ensured that Starwood’s ads reached travelers who had previously shown interest in similar destinations or hotels. Engagement rates improved significantly, with a 20% increase in user interaction on Instagram and Facebook, driving higher levels of brand awareness and interest.

Optimized Paid Media for Maximum ROI

One of the most important aspects of RSXigital’s approach was ensuring that Starwood’s paid media campaigns were not only effective but also efficient. By constantly monitoring campaign performance, adjusting bidding strategies, and optimizing ad placements, we were able to reduce the overall cost per acquisition (CPA) while increasing conversions.

Our targeted paid media efforts resulted in a 30% reduction in advertising costs, allowing Starwood to allocate their budget to high-performing campaigns and maximize ROI. We utilized advanced tracking tools to monitor performance across multiple platforms, ensuring that every dollar spent contributed directly to achieving Starwood’s business objectives.

Remarketing to Drive Repeat Bookings

In addition to new customer acquisition, RSXigital employed remarketing strategies to engage previous website visitors who had not completed a booking. Through strategic ad placements, we re-engaged these individuals with customized offers and incentives to drive them back to the booking page.

This remarketing strategy resulted in a 15% increase in repeat bookings, particularly among returning guests who were offered tailored promotions for their next stay.

The Results

• Increased Direct Bookings: A 25% increase in direct bookings from website traffic generated by RSXigital’s performance marketing campaigns.
• Cost Reduction: A 30% decrease in CPA, ensuring that Starwood’s marketing budget was spent more effectively.
• Higher Engagement: A 20% increase in engagement across Instagram and Facebook, significantly boosting brand visibility.
• Repeat Business: A 15% increase in repeat bookings from remarketing efforts, contributing to long-term customer loyalty.

RSXigital’s performance marketing efforts enabled Starwood to achieve its goals of increasing direct bookings, optimizing ad spend, and enhancing customer engagement, all while ensuring a high return on investment.