Arvind Kumar Vishwakarma
Performance Marketing Manager
"Data beats opinion. While others focus on increasing traffic volume, I focus on increasing Traffic Quality and Revenue Efficiency."
The Mathematician Who Turns Data into High-Velocity Revenue.
Arvind Kumar Vishwakarma is a data-driven Performance Marketing Architect who combines the analytical rigor of a mathematician with the strategic foresight of a growth hacker. With over a decade of experience managing massive global portfolios, he specializes in building high-velocity acquisition engines that deliver measurable ROI.
Currently serving as the Performance Marketing Manager at RSXigital, Arvind handles end-to-end planning and execution for diverse verticals including Business Setup, Healthcare, and Education. He has been instrumental in refining the lead lifecycle, successfully optimizing Lead-to-SQL conversion rates and boosting SQL-to-Deal closure rates through rigorous funnel optimization.
Prior to joining RSXigital, Arvind headed Performance Marketing at Codebrew Lab, where he managed campaigns for SaaS products, consistently achieving exceptional ROAS. His earlier tenure as a Team Lead at Chetu defined his ability to scale globally, driving exponential growth in qualified lead volume while maintaining strict qualification standards across US and APAC markets.
Core Expertise
- 🔹 Multi-Channel Acquisition
Orchestrating complex campaigns across Google, Meta, & LinkedIn. - 🔹 CRO & User Behavior
Using Hotjar/Clarity to turn traffic into revenue. - 🔹 MarTech & Analytics
Designing tracking ecosystems with GA4, GTM, and HubSpot.
Key Achievements
- 📈 Funnel Engineering
Increased conversion rates by realigning targeting with sales feedback. - 💎 Massive Budget Scale
Proven track record of optimizing substantial enterprise ad spend. - 🌍 Global Expansion
Scaled operations in USA, UK, Australia, and Middle East.
Education:
- Master of Computer Applications (MCA): IEC College of Engineering & Technology, Greater Noida.
From the Strategist's Desk