Case study section
Premier Education Institute – 360° Digital Strategy for Student Acquisition
A premier Indian institution for fashion, design and media wanted more applications at a lower cost. A joined-up digital plan took lead volume up 3.2x in a single admission season and cut cost per lead by 47%. It was led by Manjeet Yadav before he founded RSXigital.
We want to be clear about where this work comes from.
This was done in-house, before RSXigital was founded in 2023. Manjeet Yadav led the digital work for the institute, and the name is kept private. We share it because it shows how we plan for student and customer acquisition, and the numbers are the real ones from that work.
The problem
Scattered campaigns pushed the cost of each lead up. Students who enquired were not followed up well, and the mobile experience was weak.
What was built
Ads timed to the admissions calendar, fast mobile pages, creative content students enjoy, and a retargeting stack for people who did not apply.
The result
3.2x more leads in one admission season, 47% lower cost per lead, and 75% better page engagement.
A premier institution where creative careers begin.
The client is a leading Indian institution offering education in fashion, design and media across several campuses. Students choose it for a career, so they take their time and compare carefully.
The goal was clear: a digital-first plan to grow enrollments and bring the cost of each lead down.
- SectorHigher education · Fashion, design, media
- WhereMultiple campuses across India
- GoalMore enrollments at a lower cost per lead
- Led byManjeet Yadav, in-house
Interest was there. The plan behind it was scattered.
Four gaps were pushing up cost and holding back applications.
Costly leads
Scattered campaigns pushed the cost per lead up.
A broken journey
Nurturing between enquiry and application was patchy.
Weak mobile and local reach
Most students browse on phones, and regional targeting was weak.
No clear attribution
It was hard to say which campaigns really led to applications.
A digital plan redesigned from the ground up.
Four moves, each fixing a gap in the student journey.
Ads that follow the admissions calendar
Admissions run in cycles. We timed bursts of paid media to match them, spending hard when students are deciding and staying light when they are not.
- Build awarenessBefore the window opens
- Open enquiriesAs admissions begin
- Push for applicationsAs deadlines come close
- Keep nurturingBetween seasons, ready to repeat
An illustration of the idea, not the actual calendar.
Landing pages made for phones
We rebuilt the landing pages for mobile. Pages loaded faster and the lead form was simpler to fill, so more students finished it.
- Faster loading
- Short, simple form
- Easy thumb-reach button
An illustration of the approach. Not a client page.
Creative content students actually watch
Students choose a creative school with their eyes. So the ads were creative too, built to be watched, shared and remembered.
A second chance for every enquiry
Not everyone applies the first time. We brought back leads who had not converted within 30 days, using remarketing ads and email sequences.
More leads, at a lower cost, with better engagement.
Each pair of bars compares the time before with the time after. The bars are drawn to scale.
In one admission season.
Across all channels.
On the landing pages.
Results compare the period before and after the work. The institute's name is kept private.
We matched the plan to how students really decide.
Choosing a college is slow and personal. Students look at their phones, watch real work, compare, wait, and come back. When the ads came at the right time, the pages worked on a phone and every enquiry got a second chance, more of them said yes, and each lead cost less.
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Book a Free Strategy CallCommon questions about this education marketing case study.
How did lead volume grow 3.2 times?
By timing paid media to the admissions calendar, rebuilding landing pages for mobile, running creative content such as fashion reels and design workshop videos, and bringing back students who enquired but did not apply.
Was this work done by RSXigital?
It was led by Manjeet Yadav, RSXigital's founder, in-house at the institute, before RSXigital started in 2023. We share it as proof of the way we plan acquisition for clients.
How much did cost per lead fall?
By 47% across channels, while lead volume rose 3.2 times in one admission season.
What is a retargeting stack?
It is a set of follow-ups for people who showed interest but did not apply. Here, students who had not converted within 30 days saw remarketing ads and received email sequences.
Can this work for a college or training institute like mine?
It can, if students compare options before they apply. We start with a free call, look at your admissions cycle, pages and follow-up, and tell you honestly what is likely to help.
Why is the institute not named?
The institute's name is kept private. The results shown are the real ones from the work.
Want more applications at a lower cost per lead?
Let us look at your admissions cycle, landing pages and follow-up, and show you where students are slipping away. It is free, and there is no pressure.
