Lead Strategist and Co-Founder, RSXigital

Manjeet Yadav, B2B and eCommerce growth strategist.

Manjeet Yadav is the Lead Strategist and Co-Founder of RSXigital. An engineer turned growth strategist, he has worked in performance marketing since 2011, across Google and LinkedIn ads, SEO, AI search, landing pages and lead generation. He leads a senior team that helps B2B companies and eCommerce brands get more of the right customers.

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15+ years in performance marketing
$62M+ in ad spend managed
Google Partner agency, rated 5.0 on Clutch & GoodFirms
Ex-Ogilvy and PayU

At a glance

Manjeet Yadav in short.

The key facts, in one place.

Manjeet Yadav at a glance
Full name	Manjeet Yadav
Role	Lead Strategist and Co-Founder, RSXigital
Experience	Performance marketing since 2011 (15+ years)
Company	RSXigital, a performance marketing agency with an office in Chicago and a team in Gurgaon, India. Founded in 2023.
Education	B.Tech in Electronics and Communication; BBA in Marketing; Marketing Management through IIMBx (IIM Bangalore)
Past employers	Ogilvy, PayU, Shuraa, RenewBuy, Pearl Academy and IIFL Home Loan
Focus	B2B lead generation, Google Ads, LinkedIn Ads, Meta ads, B2B SEO, AI search visibility, landing pages, tracking and reporting, eCommerce and DTC growth
Credentials	Google Skillshop certifications (public credential wallet)
Contact	info@rsxigital.com, +1 312-680-1854 (US), +91 70651 11233 (India)

Background

From engineering to growth strategy.

The path

Manjeet trained as an engineer (B.Tech in Electronics and Communication), then added a BBA in Marketing and Marketing Management through IIMBx, IIM Bangalore. That mix shapes how he works: he looks for the system behind a result, then fixes the part that is holding it back.

Since 2011 he has worked in performance marketing, in agency, fintech, advisory and education businesses. He co-founded RSXigital in 2023 to give businesses a senior team that plans and runs their growth work itself.

Where he has worked

Before RSXigital, Manjeet worked with these organisations:

Ogilvy
PayU
Shuraa
RenewBuy
Pearl Academy
IIFL Home Loan

What he leads

Six areas Manjeet leads at RSXigital.

B2B lead generation

Qualified enquiries for manufacturers, exporters, consulting firms and other B2B companies.

Google Ads, LinkedIn Ads and Meta ads

Paid ads built around real buyers, with spend that stays honest.

B2B SEO and AI search

Being found on Google and named in AI answers.

Landing pages and conversion

Clear pages, easy forms and proof buyers can see.

Tracking and reporting

Numbers that match your own records, from first click to sale.

eCommerce and DTC growth

More orders for Shopify and direct-to-consumer brands.

How he works

Three steps Manjeet follows on every account.

Look at the whole system

Offer, market, ads, pages, tracking and what sales says about the leads.

Build around what buyers search for

Ads, SEO and AI search, with proof and pages that match what the buyer wants.

Scale what proves itself

Move budget toward the leads that become real sales conversations.

Results

Results the team he leads has won.

Real numbers, matched to the clients' own records.

$62M+in ad spend managedRSXigital and earlier work

3.4xmore sales-qualified leadsShuraa

60%lower cost per leadShuraa

87%lower cost per leadSPALBA

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Recognition and credentials

Proof you can check.

Writing and talks