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Lead Strategist & Co-Founder at RSXigital

Manjeet Yadav: B2B Performance Marketing and Pipeline Strategist

Manjeet Yadav is the Lead Strategist and Co-Founder of RSXigital. He helps US-focused B2B companies improve paid media, lead generation, SEO, AI search visibility, landing pages, tracking, and qualified pipeline.

About Manjeet

He connects marketing activity with sales and pipeline reality.

His work starts with a simple question: is marketing creating useful sales conversations, or merely producing more activity?

Manjeet is an engineer turned B2B growth strategist. Over more than 15 years, he has worked across paid media, search, landing pages, conversion strategy, reporting, and lead generation systems.

At RSXigital, he leads strategy for US-focused B2B companies that need better-fit leads, clearer reporting, and a stronger path from marketing spend to qualified pipeline.

His approach combines campaign data with buyer intent, landing-page experience, CRM feedback, and what the sales team is actually seeing.

15+ Years of experience

Work across paid media, lead generation, SEO, landing pages, measurement, and growth strategy.

$60M+ Managed ad spend

Campaign experience across search, social, shopping, and performance-led acquisition.

1,800/day Lead-scale experience

Experience with high-volume acquisition systems where qualification and follow-up discipline matter.

60% CPL reduction context

Cost improvement in a selected engagement through restructuring, intent control, and lead-quality focus.

Education and Credentials

A technical and business background behind the strategy.

Manjeet combines systems thinking, marketing education, platform knowledge, and practical campaign experience.

Engineering

B.Tech in Electronics and Communication

A technical foundation for structured problem-solving, measurement, and systems thinking.

Business

BBA in Marketing

Business education covering marketing, buyer behavior, positioning, and commercial decision-making.

Executive Learning

IIM Bangalore / IIMBx Marketing Management

Marketing-management learning that supports planning, market strategy, and growth decisions.

Platform Credentials

Google Skillshop Credential Wallet

Current Google platform credentials are available through Manjeet's public credential wallet.

B2B Pipeline Framework

A practical system for finding and fixing growth leaks.

The framework connects buyer intent, campaigns, search visibility, landing pages, tracking, CRM feedback, and sales outcomes.

01

Diagnose the current system

Review the offer, target market, campaigns, landing pages, tracking, CRM visibility, and sales feedback.

  • Target-market clarity
  • Campaign and funnel review
  • Lead-quality gaps
  • Tracking problems
02

Build around buyer intent

Align paid media, SEO, AI visibility, proof, and landing pages with how serious B2B buyers research and decide.

  • Paid search and paid social
  • B2B SEO architecture
  • Clear entity and proof signals
  • Conversion-focused pages
03

Scale what proves quality

Increase investment where campaigns and pages produce better-fit leads and stronger sales conversations.

  • Sales feedback
  • Lead-source quality
  • Budget allocation
  • Pipeline reporting
Areas of Experience

Strategy across B2B demand, conversion, and reporting.

Manjeet's work covers the parts of growth that often become disconnected inside a company.

01

Paid media and demand capture

Google Ads, LinkedIn Ads, Meta Ads, targeting, search intent, campaign structure, and budget decisions.

02

B2B lead generation and qualification

Funnel design, lead-quality controls, sales feedback, conversion paths, and follow-up discipline.

03

SEO and AI search visibility

Service architecture, internal links, expert content, schema, proof pages, and clear company information.

04

Measurement and pipeline clarity

Tracking, CRM reporting, lead-source visibility, MQL and SQL quality, and reporting that supports decisions.

Strategy Videos

Short B2B growth insights from Manjeet.

These videos cover lead quality, performance marketing, positioning, and the systems behind stronger pipeline.

B2B Growth

Turning marketing activity into pipeline thinking

Why B2B growth needs clear positioning, useful demand, and connected execution.

Watch on Instagram →
Lead Quality

Better leads need better qualification

Why sales usefulness and follow-up matter more than cheap enquiry volume.

Watch on Instagram →
Performance Marketing

Campaigns should support business decisions

A practical view of campaign structure, reporting, and the gap between activity and business clarity.

Watch on Instagram →
View more videos from Manjeet on Instagram →
Professional Profile

Clear, verifiable information about Manjeet Yadav.

This profile brings together Manjeet's role at RSXigital, education, public credentials, published articles, social profiles, and third-party recognition.

Current role Lead Strategist & Co-Founder at RSXigital
Known for B2B performance marketing, lead generation, paid media, B2B SEO, AI search visibility, landing pages, and pipeline reporting.
Frequently Asked Questions

Common questions about Manjeet Yadav and his work.

Who is Manjeet Yadav?

Manjeet Yadav is the Lead Strategist and Co-Founder of RSXigital, a US-focused B2B lead generation and performance marketing agency. He has more than 15 years of experience across paid media, lead generation, SEO, landing pages, measurement, and growth strategy.

What does Manjeet Yadav do at RSXigital?

Manjeet leads B2B growth strategy at RSXigital. His work includes campaign planning, lead-quality improvement, SEO and AI search visibility, landing-page strategy, tracking, and pipeline reporting.

What areas of B2B marketing does Manjeet specialize in?

His main areas include B2B performance marketing, lead generation, Google Ads, LinkedIn Ads, Meta Ads, B2B SEO, AI search visibility, landing-page optimization, CRM reporting, and qualified pipeline growth.

What is Manjeet Yadav's professional background?

Manjeet has a B.Tech in Electronics and Communication, a BBA in Marketing, marketing-management learning through IIM Bangalore and IIMBx, and public Google Skillshop credentials.

Does Manjeet work with US-focused B2B companies?

Yes. Manjeet and RSXigital work with US-focused B2B companies that need stronger demand generation, better lead quality, clearer reporting, or a more reliable path to qualified pipeline.

How can a company work with Manjeet and RSXigital?

Use the contact form on this page or visit the RSXigital Contact page. Share your website, target market, current channels, and main growth problem so the team can review the right context.

Work With Manjeet and RSXigital

Request a review of your B2B growth system.

Share your current marketing situation. RSXigital will review the information you provide and identify the most important areas to improve.

Review paid media and lead generation Find landing-page and funnel friction Identify SEO and AI visibility gaps Improve tracking and pipeline clarity
Free B2B Growth Review

Request Your B2B Pipeline Review

Share your target market, current campaigns, and lead-quality challenge. We’ll respond within one business day.

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